Plain-language terms. Section 3 — who decides who gets contacted, and who holds the consent — is the one that matters most.
These terms are an agreement between Kept (“Kept”, “we”) and the business that signs up (“you”). You accept them by ticking the box during setup or by using the service. If you sign up for a business, you confirm you are allowed to bind it.
Kept answers phone calls on your behalf using an AI voice agent, books appointments, sends confirmations and reminders, and — only if you switch them on — makes reminder and follow-up calls. It works from the information you give it: your services, prices, hours, call flow and the lines you write.
You keep your own phone number. We provide a separate forwarding number that your line diverts to when nobody answers. That forwarding number belongs to Kept; your own number stays yours.
This section matters most. Please read it.
You are the sender. Every call and message Kept makes to your customers is made on your instructions and on your behalf. Kept is the technology you use to do it.
Outbound features are your choice. Text confirmations and reminders are on unless you turn them off. AI reminder and follow-up calls are off unless you turn them on. Promotional calls and texts — recall, reactivation, offers — are only sent to people with an opt-in on record.
You warrant that you have, and will keep, every consent the law requires for each call or message you enable, including under the Telephone Consumer Protection Act, state telemarketing and “mini-TCPA” laws, CAN-SPAM, Canada’s CASL, and UK and EU data protection law. This includes any contact list you upload or import.
We will refuse rather than guess. Kept checks consent, opt-outs, do-not-call status and contact hours before every outbound contact, and will not send where it cannot find a lawful basis. We may also pause, suppress or decline any call or message we reasonably believe lacks consent or breaks the law. We are not liable to you for a contact we declined to make for that reason.
Opt-outs are honoured everywhere. When someone replies STOP or asks not to be called, Kept stops contacting them on every channel. You may not ask us to override it.
Kept tells callers the call is recorded where the law requires it, and tells them they are speaking with a virtual assistant where the law requires that. In those places you cannot switch the disclosure off. Where no law requires it, the choice is yours. Kept never denies being an AI when a caller asks directly.
Our reading of where these rules apply is shown during setup. It is our reading, not legal advice, and you remain responsible for complying with the law where you operate.
Kept is not an emergency service and cannot connect anyone to 911 or any emergency number. It does not give medical, dental, legal or financial advice, and is set up to refuse to.
Health information. Kept is not offered as a HIPAA business associate on the Free or Practice plans and we do not sign business associate agreements on them. If you are a HIPAA covered entity, do not use those plans for protected health information. Ask us about the Group plan.
You will not use Kept for anything unlawful, deceptive or harassing, to impersonate anyone, or to contact people who have not agreed to hear from you.
You are responsible for the accuracy of what you give us — prices, services, hours and policies. The agent quotes only what you provide and will hand over rather than invent an answer, but it can still make mistakes, and you should review your settings and your call records.
We handle your callers’ information on your behalf and as described in the Privacy Policy. You own your data. You can export it, and when you leave we delete it on request.
The Free plan includes 100 minutes a month and stops rather than bills you when they run out. Paid plans are a flat monthly price, as shown on the pricing page at the time you subscribe, and also stop rather than bill you when their minutes run out. We will give you at least 30 days’ notice of a price change. Fees are not refundable except where the law says otherwise.
Paid plans renew every month until you cancel. You can cancel at any time from Manage billing in your dashboard, with no call or email needed. The plan stays until the end of the month you paid for, then your account returns to Free. Card payments are handled by Stripe; Kept never sees or stores your card number.
You can cancel at any time. Remove your call forwarding first (on most carriers, dial #61#) so your callers are not sent to a number we are about to release. We release the forwarding number after forwarding has stopped.
We may suspend or end the service if you break these terms, especially section 3 or 5, or if continuing would expose us or your callers to legal risk. Where we can, we will tell you first.
Kept is provided “as is”. AI and telephone networks are imperfect: calls can drop, transcriptions can be wrong, and bookings can be mistaken. We do not guarantee any number of bookings, any level of revenue, or uninterrupted service.
To the extent the law allows, Kept is not liable for indirect, incidental, special or consequential losses, or for lost profits, revenue or bookings. Our total liability for any claim is limited to the fees you paid us in the 12 months before it arose, or US$100 if you are on the Free plan.
You will defend and compensate Kept against claims, fines and costs that arise from the calls and messages you enabled, the contact lists you provided, the consent you warranted under section 3, the content you supplied, or your breach of these terms.
We may update these terms. If a change is material we will tell you at least 30 days before it takes effect. These terms are governed by the laws of the State of Delaware, United States, unless the law where you are says otherwise.
Questions: hello@keptbooking.com.